For remodeling companies, Google Business Profile is the most powerful free marketing tool available. A fully optimized profile puts your business at the top of local search results and Google Maps — directly in front of homeowners who are ready to hire.
Claim and Verify Your Profile
Search for your business on Google Maps. If you find an unclaimed listing, claim it. If no listing exists, create one at business.google.com. Verify your business via postcard, phone, or video verification to gain full control of your profile.
Complete Every Section
Fill out your business name, address, phone number, website, hours, and service areas completely and accurately. Incomplete profiles rank lower and lose credibility with potential clients.
- Business name: use your exact legal or DBA name
- Categories: choose primary and secondary categories carefully
- Service area: list every city and county you serve
- Hours: keep current and mark special holiday hours
Write a Keyword-Rich Business Description
Your business description is an opportunity to communicate what you do and where you serve using language that matches what homeowners search for. Include your key services and service areas naturally in the description.
Add Project Photos Consistently
Profiles with more photos receive significantly more clicks and calls. Upload before/after project photos for every completed job. Google rewards profiles that are regularly updated with new visual content.
Build Your Review System
Reviews are the most influential factor in both your local ranking and your conversion rate. After every project, send clients a direct link to your Google review page. Respond to every review — positive and negative — within 48 hours.
Post Weekly Updates
Google Business Profile posts keep your profile active and give homeowners a reason to engage. Share completed project photos, seasonal promotions, tips for homeowners, and company news weekly.
Use the Q&A Feature
Proactively add questions and answers to your profile covering common homeowner questions about your services, process, pricing, and service area. This content can rank in search results and reduce repetitive inquiries.